Graphic designers are in great demand in today’s job market. Currently, the market size of global graphic designers is $ 41.8 billion. The versatility of graphic design has made it an essential tool for businesses and organizations. The Bureau of Labor Statistics said that the employment of graphic designers in the computer system is expected to increase by 3% from 2020 to 2030, with a quarter of a million jobs already in existence. From advertising to printmaking, animation to production design, a good graphic designer can come in very handy.
To be hired with a good package, a graphic designer needs both technical and non-technical skills.
According to the world job site Monster, the first and most important skill a graphic designer needs is creativity. With creativity, it becomes possible to brainstorm new ideas which can then manifest into real designs. Creativity in a graphic designer helps ease the design process. For example, if a graphic designer plans to work on a Mehndi design, creativity will allow them to find new ways to make their design unique. Dr Ishan O. Al-Rabaee, Associate Professor of Graphic Design in his article entitled “Creative spaces in graphic design: educational implications”Rightly stated that graphic creativity is of particular importance in the whole graphic process.
2. Be an Adobe expert
Most design positions require the graphic designer to be proficient in Photoshop, InDesign, and Illustrator. Shillington, a graphic design boot camp, said Adobe InDesign skills are one of the most essential skills for any graphic designer. Adobe InDesign is one of the most valuable software of a graphic designer. The software can be used to design a wide range of products, from magazine covers to a WhatsApp Status. In addition to this, Photoshop can be used to edit photos and Adobe Illustrator can be used to design diagrams, graphics, illustrations, and logos.
Typography is a crucial part of graphic design and this skill should not be ignored. A graphic designer needs to be able to choose the right font for a product while making sure its alignment is in the right place. For the choice of typography, in addition to aesthetics, it is also necessary to explain the technicality to ensure that it corresponds to the brand. Good typography creates meaning in itself. It is also important to stay up to date on the typographic trend. It is believed that the year 2022 will be a great year of typography according to Chris Algar, senior designer at Design Bridge London.
Even though branding is considered a business skill, all graphic designers should know about it. Without understanding the client’s brand, it can be tedious to create perfect graphics. According to a report by Venngage, 16% of job postings mention branding as an essential skill for graphic designers. For example, if you are doing social media marketing and you need a graphic designer to create posts for different platforms, the graphic designer should have the knowledge to know what content is suitable for different platforms.
5. Portfolio management
One of the easiest ways for a graphic designer to land a lucrative job is to manage their portfolio well. A portfolio can be used to showcase the work they have done to date to impress their client. Managing a portfolio and a website well is essential for a graphic designer to get a job. How to set up a website can also come in handy to better present the portfolio.
Featured Image: Tranmautritam, Pexels.