SACM Focuses on Global Market Access to Boost KP Culture


peshawar – Special Assistant to Khyber Pakhtunkhwa Chief Minister of Industries and Trade Abdul Karim Khan on Monday stressed the need to access the international market to boost the rich culture and art of KP and promote them at the level global.

“This exhibition is a great opportunity for tourists and families to get to know the picturesque seaside resorts of Khyber Pakhtunkhwa, the rich cultural heritage and unique crafts under one roof,” CM assistant said at the opening. of the KP pavilion set up by the Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) at the Lok Mela, Islamabad, annual festival.

Abdul Karim said the artisans would be supported by giving them interest-free loans so that they can promote their works of art internationally. He said that such events promote the cause of culture, traditions and also encourage artists and craftsmen. He said there is no shortage of skilled labor and artists in Khyber Pakhtunkhwa and the government is taking concrete steps to facilitate them in their respective fields.

The KPCTA set up 29 stalls at the KP pavilion at Lok Mela to showcase cultural and traditional crafts and tourism potential to attract more tourists to the province.

SACM and other officials then toured the stands in the KP Pavilion and appreciated the arrangements for artisans, tourists and visitors.

The KP Pavilion attracted a large number of visitors, including foreigners, who showed a keen interest in cultural and traditional crafts.

Craftsmen from across KP including Abbottabad, Dera Ismail Khan, Haripur Swabi, Charsadda, Mansehra, Peshawar, Chitral and elsewhere erected stalls that showcase cultural and traditional crafts, dried fruits, cuisines and music. Traditional dances are also performed and folk music with rabab mangay is also performed to entertain visitors and tourists at the exhibition.

A great musical evening would be organized during which KP artists would perform cultural and traditional music.

Many visitors made their way to the KP pavilion which exhibited handicrafts including Swati shawls, Kalash, Khadar, embroidery, Taghar work, Bannu Royal Khaadi, stone carving, Peshawari caps and chapal, wax painting, work of the metal, wood carving, artwork, calligraphy, ring making, sitar making, Chitrali Patti, Gandhara Art, Drooza chappal, Sarghashay, Charsadda chappal, maizaray work, Karawa work, Sarkha, Dandas, Parunay, work of pottery, Qehwa, blacksmith work, work of Hazara Jisti Shawl and Moti and cultural objects and jewelry made of copper and stone.

The KPCTA has also set up a special office to provide information on the cultural and tourism potential of the province through brochures, posters, booklets, video documentaries and leaflets so that families and visitors can obtain information. details on tourist attractions and cultural diversity.

Organizers said that the creation of the KP pavilion at the exhibition was aimed at showcasing tourist sites, cultural and traditional objects in order to attract more visitors to the province. They said the exhibition showcased a rich collection of Pakistani cultural heritage during the festival.

A true image of the country, like a “mini Pakistan” was presented at Lok Mela 2021 while representing all regions of the country in its unique colors by displaying the wonderful assemblage of Pakistan’s cultural heritage in a traditional medium. Besides the entertainment segments, the display of cultural material at the festival has proven to be essential in educating visitors to value arts and crafts.


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