Salesforce follows its competitors in the RPA market with the purchase of Servicetrace • The Register


Mulesoft, a Salesforce-owned application integration company, has engulfed Servicetrace, a robotic process automation provider.

In a move that follows Oracle and SAP in the RPA marketplace, the purchase is intended to help Salesforce deliver integration, API management, and RPA platforms, which would further “enrich” its Customer 360 tool, according to Brent Hayward, CEO of Mulesoft.

“The new RPA capabilities will enhance Salesforce’s Einstein Automate solution, enabling end-to-end automation of workflows on any system for service, sales, industries, and more. “, did he declare.

But Salesforce isn’t the first app giant to see the logic of buying or developing RPA technology alongside their own business platforms.

In 2018, SAP bought the French RPA supplier Contextor and continued last year with the launch of SAP Intelligent Robotic Process Automation (RPA) 2.0, which “targets developers looking to automate repetitive manual tasks with software robots” .

Likewise, Oracle is also looking to take a share of the RPA market, dominated by vendors such as Blue Prism, Automation Anywhere, and UiPath, which could be worth $ 75 billion by 2025.

But just to be different, Big Red calls its effort Intelligent Process Automation. Last year, Juergen Lindner, senior ERP manager at Oracle, said he would “move beyond RPA approaches” by using machine learning to “automatically suggest which tasks can be automated.”

Not to be outdone, Microsoft bought Softomotive and launched its Power Automate Desktop product last year.

But Mulesoft sees RPA as part of the application integration process rather than just automating office tasks.

With a partial regurgitation of the jargon dictionary, CEO Hayward said, “We continue to build on our vision of enabling composable activity, enabling businesses to turn every asset in their organization – data, automation and applications – into Reusable building blocks to create seamless digital experiences, faster. “

Cool stuff.

This being the computer industry, everyone is trying to eat each other’s lunch. RPA and low-code provider Pega is also trying to integrate integration, with its “context-sensitive” APIs that “dynamically update” as processes change. ®


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