These screenshots from 25 years ago show how much the internet has changed

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Web Design Museum

  • A 1996 Morgan Stanley analyst report predicted the prevalence of the Internet.

  • He said that a person with intermediate web knowledge is anyone who simply knows their own email address.

  • From clip art to Comic Sans, screenshots show just how different the internet is 25 years later.

  • See more stories on the Insider business page.

Morgan Stanley technology analysts Mary Meeker and Chris DePuy knew the world was on the cusp of something big in 1996. They wrote a 323-page report expressing their high hopes for the internet, saying it could to be “one of the hottest new markets to develop.” in years. “

A look back at the report now shows just how far the internet has come in 25 years.

For starters, the report shows how rare some now common internet activity was in the past. Among the estimated 150 million PC users worldwide, the authors estimated that 23% had used email for work, 6% had used the web, and 5% had used an online service.

“We believe that email, online / web access can be ubiquitous for PC users within a decade,” the authors wrote. “At a minimum, email should become ubiquitous. The same is true for Internet / Web access: Email is the Internet’s ‘killer application’ today, and browsing information services is the “killer app” of tomorrow. “

Another marker of the web’s progress has come from the report authors’ guide aimed at audiences of different levels of Internet literacy.

Meeker and DePuy defined a new reader of the report as someone who “had never heard of Motley Fool or CNET or Yahoo”. An intermediate audience was anyone who “knows [their] own e-mail address. “

Take a peek into the internet of yesteryear with these screenshots of websites from 25 years ago.

Mcdonalds

an animated Ronald McDonald's the clown and two animated McDonald's employees at the counter

Web Design Museum

Microsoft

Microsoft's website in 1996

Web Design Museum

AOL

a red sidebar to the left and paragraphs to the right of the AOL site in 1996

Web Design Museum

Blockbuster

the words video, music, books, news and games on the Blockbuster site in 1996

Web Design Museum

Photocopy

clipart of film reel and giant question mark

Web Design Museum

Coca Cola

various images on a yellow background on the Coca-Cola site in 1996

Web Design Museum

Amazon

a blue box in the corner of the Amazon site in 1996

Web Design Museum

Nokia

a photo of a landline phone and a table of contents on the Nokia website in 1996

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Mercedes-Benz

animated cars and Mercedes-Benz logo on a gray background

Web Design Museum

Sony

a digital table of contents on Sony's website in 1996

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Almanach.com

agricultural advice on a yellow background on Almanac.com

Web Design Museum

Ebay

text on Ebay on the company's website in 1996

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DIFFERENCE

sweaters and ornaments on the GAP site in 1996

Web Design Museum

Central comedy

the Comedy Central site in 1996

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Intelligence

icons on Intel's website in 1996

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Frito-Lay

colored spots on a white trapezoid that says Lay's at the center

Web Design Museum

American Express

icons on seafoam green background on the Amex website in 1996

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IBM

orange and purple blocks and the words

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Yahoo

several rows of hyperlinks on the Yahoo site in 1996

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MT V2

a blue background with pictures of people and M2 MTV logos

Web Design Museum

AltaVista

a red banner and a search box on the AltaVista site in 1996

Web Design Museum

The weather channel

clouds and a digital table of contents on The Weather Channel website in 1996

Web Design Museum

The White House

animated icons and descriptions on the White House website in 1996

Web Design Museum

Nintendo

several icons on a black background on the Nintendo website in 1996

Web Design Museum

Kodak

four photo panels with the globe in the background

Web Design Museum

Pepsi

a green and black background with the words "Pepsi World"  between

Web Design Museum

MSN

paragraphs and a photo of the grass and the sky on the MSN site in 1996

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Netscape

several paragraphs on the Netscape site in 1996

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Dell

color coded text boxes and icons on the Dell website in 1996

Web Design Museum

Epic games

a digital table of contents on the Epic Games website in 1996

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MIT

hyperlinks on the MIT site in 1996

Web Design Museum

Disney

a blue wave and icons on the Disney Store website in 1996

Web Design Museum

Microsoft Windows 95

an image of a pink birthday cake and several paragaphs from the Microsoft Windows 95 website

Web Design Museum

X files

a black background with the words "The X-Files"

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1996 Olympics

several icons and an image of people playing basketball on the 1996 Olympics website

Web Design Museum

HP

rows of hyperlinks and a picture of trees in the middle of a sunrise on the HP website in 1996

Web Design Museum

Adobe

a calendar, yellow boxes and the words happy holidays on Adobe's 1996 website

Web Design Museum

FedEx

an animation of a moving box on the FedEx site in 1996

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UPS

a photo of a box, baby and the Olympics logo on the UPS website in 1996

Web Design Museum

Pizza Hut

the Pizza Hut logo and the 1996 online order form

Web Design Museum

Toyota

an image of a car, several paragraphs and the word Toyota on a yellow background

Web Design Museum

Adidas

a foot, a sock and a red animated face

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Hertz

several colored stripes on the Hertz site in 1996

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National Hockey League

pictures of hockey players on the NHL website in 1996

Web Design Museum

Geocities

the GeoCities site in 1996

Web Design Museum

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